On Independence Day, and in coordination with President Obama's United We Serve campaign I am kicking off the 5x10 Challenge. Between now and December 31, 2010 I will be reaching out to my REALTOR colleagues to challenge them to bring energy efficiency to as many homes as we can.
The 5x10 Challenge is for every REALTOR to reach out to five families and show them the path to wisely invest up to $5000 in energy efficiency in their homes by 2010. (It’s easy to get to five…a selling client, a buying client, a past client, a neighbor or friend and yourself.)
Benefit to REALTORS:
· Creates an opportunity to reach out to all past and potential clients in our current market
· Demonstrates we are looking out for the long-term resale value of our client’s homes
· Creates an instant inventory of more efficient homes to meet the demand for such homes that will exist when the market recovers
Benefit to clients:
· Saves them up to $1500 on the upfront investment of approved projects
· Potentially saves 10-30% on utility bills
· Protects the long-term resale value of the home (trends tell me that in about 2-5 years consumers will be shopping for homes based on utility bills as well as features)
How to get started:
* The Resources tab includes useful how to articles and helpful links. Start with “$3500 towards energy efficiency…how best to spend it” for step by step recommendation for your clients. (If they invest the maximum of $5000 the final cost is $3500.)
* Use “It Takes More than PITI to Own a Home” to explain the importance of having an energy efficient home.